In our era, where artificial intelligence is increasingly integrated into our lives, the way companies design their technology strategies and position AI within those strategies is of paramount importance.

In an article published by Brian Eastwood at MIT Sloan, it is emphasized that despite the rapid changes in technology, the strategy playbook remains unchanged. All companies must discover new, unique competitive strategies in the age of AI.

The article also references insights from MIT Sloan School of Management professors Ezra Zuckerman Sivan and Pierre Azoulay, discussing how companies can turn the race to develop technology into an opportunity.

According to them, there are three paths companies can follow:

🔶 Value Creation
🔶 Value Capture
🔶 Value Delivery

The article examines the challenges and advantages inherent in each of these paths. In conclusion, the author adds a question posed by Prof. Zuckerman that companies should analyze in detail: “Can you continue with the familiar, while simultaneously engaging in the new and innovative?”

The good news: companies that manage to do this and handle versatility well can reap significant rewards.

To read the full article, visit:

https://mitsloan.mit.edu/ideas-made-to-matter/how-to-set-technology-strategy-age-ai?utm_source=mitsloanlinkedin&utm_medium=social&utm_campaign=techstrategy